AMDA was created for the independent retailer. It's a retailer association for the brick and mortor pet/fish store. Certainly not for fly by night, here today gone tomorrow once all the cherries have been popped, internet stores and definitely not for power and money hungry wholesalers trying to take over the industry.sdcfish":2txykjbm said:Industry involvement was only a short term goal before turning the association back over to the dealers which it represents.