Its subjective just like anything else when it comes to the senses. For example, one may think his or her partner is the most attractive being. On the other hand someone else may not think so.
Beauty is in the eye of the beholder. At least thats what granny said. I actually think its a beatiful fish, and for $70 I think its worth the price. However, if it were in the $1-400 range like I have seen, I wouldnt buy it, but, I would still admire it from a distance. Im not paying over a $100 for any fish.