It really is when you first walk in. There is just SO much to see at the FFM that it is overwhelming. I am putting together the map of which people will be in which rooms and will be giving them out at the door. My suggestion is come out, bring along 2-3x what you think you would spend at a swap because you will see more coral here than at any other show.
Today I saw The Reef Shoppe LPS and SPS. Anthony is bringing the best stuff I've ever seen him carry. High ends SPS from Reef Raft. So look for they banner some sick stuff.