Thanks all... I just checked with hubby, because we had been talking about the nipple orientation thing because of a recent thread on RAMR. He said when he put them in they were definitely up. ( Then I'd hate to see them down ..)
FWIW, this is the reply from my supplier regarding the color:
"Sorry to hear you do not like the color of the 10K's. A true 10K is a
more white/yellow color, but has a heavy blue spectrum, but is not
very visible. Running on a standard halide ballast, they often look
just a little yellow, so most people supplement with VHO actinic blue
light and then it looks very nice. Running them on an HQI ballast
will improve there color also, gets more white out of them, but is an
expensive ballast and not a huge change.
If you can't add VHO's, you could exchange those for 10K plus
blueline or 12K Sunburst. These bulbs have a much heavier blue tint,
so you'll get away from that yellowish color. The drawback to these
bulbs though is you loose intensity to get that blue tint, probably
around 15-20% less overall brightness."
So I guess I will go back to the 12kk for now...