Well, there are few ways to lower your nitrates.
1) Of course, water changes (in which, you have done, but another one would not hurt too).
2) Get rid of that fluval. Its a nitrate factory. You should only need to rely on your live rock and live sand, which its able to break down ammonia one more step to nitogen gas, not an end product of nitrates.
3) Setting up a refugium with macroalgae will reduce your nitrates along with phosphates.
4) Make sure that you are not feeding the fish more than you need to.
5) Add carbon and remove it every 3 days. Carbon absorbs organic based nitrates.
5) Last but not the least important, get a good skimmer. Skimmers removes fish waste before it starts to break down into nitrates.
I am assuming that you have a reef tank. Fish only systems can tolerate higher levels of nitrates. I would not be panicing if your level is at 25 ppm if its a fish only. But you do want to get below 5 ppm for a reef system.