I think it is terrible, especially how they refer the them as "designer clownfish." They are not pieces of name brand furniture, clothing, accessories, etc... Who is the designer, ORA? I understand selective breeding however; they are beginning to take selective breeding a bit too far. They could do such great things with selective breeding such as breeding those mandarins that will eat in captivity and reduce the strain on wild mandarins. They should focus on other ideas and turn those into reality to help the reefing community and environment rather than selectivly breed fish purely for aesthetics. They make is sound as if the clownfish is an accessory to your tank. It is a living animal. I will step down for now because this could lead to a very philosophical debate. lol.