Many of you who frequent this forum who are retailers have been quite outspoken about your feelings regarding MAC and MAC certification.
What will it take from MAC in order for you to consider becoming certified?
i would consider a mac certification to be a downgrading of the quality level of the store i work in- my own personal standards are higher than macs ever were, or could ever be
Have they completely lost all chances as far as you are concerned (ie you wouldn't consider it ever under any circumstances, no matter what happens or changes)
in a word, yes-once a liar, always a liar-macs word isn't worth a fiat dollar, imo
Would you consider ordering from an LA wholesaler if they became MAC certified and the variety was there? Would you order from a wholesaler if they carried only MAC certified fish?
mac certification is irrelevant to me- completely- my only criteria are variety and quality-mac's certification is only relevant to mac, as far as i'm concerned- and if a wholesaler only carried mac certified fish- i'd try to go elsewhere- i.e.,a wholesaler that has a chance of NOT carrying cyanided fish umbrella'd under a false pretense 'banner' w/no guarantee of chain of custody
What needs to change in order for the MAC certification label to mean anything to you?
it can't, and it won't
:roll:
As a retailer, I don't see any reason to rush into getting certified for a few reasons. First, I don't see how it makes any business sense at this point for me to adopt an entirely different methodology as far as running my shop for the few amount of species that are currently MAC certified. Second, I don't see a reason to get certified as long as I can buy certified fish from a certified wholesaler and sell them as uncertified, because the MAC label doesn't mean anything to my customers. I'm simply looking for healthy fish to build my reputation on. Third, the quality of the MAC certified fish hasn't been high enough yet, to warrant the added cost of the certification and subsequent hoops to jump through. Fourth, without a actual CDT test put in place...........
What would need to happen for me to consider it? More variety coming from more locations, at a higher quality than I've currently seen, with a CDT put in place, and documentation to back up what they claim.
My gut feeling tells me that it would work better as a for profit company selling a "brand" of net caught fish. But that would only work through a few other for profits selling the same thing and keeping each other honest through Industry regulated testing, with each one striving to become the premier net caught "brand" with the highest quality and variety. It's going to take a lot of marketing to make any of thise important to the consumer, and I don't see how this can be accomplished with money being involved.