• Why not take a moment to introduce yourself to our members?

Luis

Advanced Reefer
Rating - 0%
0   0   0
Hi guys.

I'm going to open a LFS soon in Northridge CA, I'm almost ready the systems are up and running with some Damsels (salt water) and Mollies (frsh water and now is time to get more fish, I'm so nervous and excited at the same time!

Do you know any salt and fresh water wholesaler here in southern CA. I know Sea Dwelling Creatures only.

Any advise is greatly appreciated.

Thanks
 

Luis

Advanced Reefer
Rating - 0%
0   0   0
I'm going to sell fresh water and water fish and invertebrates (shrimps, crabs and corals), I'm going to start carrying the hardiest species first and in a couple months the most delicate... and of course I'm going to have dry goods. Do you want me to be more specific about the fish species I am going to carry?

Thanks
 

JennM

Advanced Reefer
Rating - 0%
0   0   0
No offence... but how did you write a business plan without knowing who your suppliers would be? How would you know pricing info etc.? Hard to create a budget or pro-forma cash flow without that info at your disposal.

California is festooned with wholesalers - SDC has a TON of neighbours on that 104th street (although I don't shop there... but many/most seem to.) Perhaps a ride out there might be enlightening?

Jenn
 

Luis

Advanced Reefer
Rating - 0%
0   0   0
I understand what you mean Jenn (I'm CPA) but I'm not opening this store to get rich, I have other businesses, this store is to do something that I love; even if I have to inject money every month I will enjoy it. I will work in this store to serve my customers and show them how to succeed in this hobby, I'm customer too and I know some stores selling aiptasia to beginners. Quality over quantity, Money is secondary.

By now I have to find the fish only, do you know company names, addresses, websites or phone numbers?

Thanks for your help.
 

JennM

Advanced Reefer
Rating - 0%
0   0   0
I do it because I love it too... but at the end of the day it's still a business and it's not worth it if it bleeds you dry... so I'll take it that you did not write a business plan.... :roll:

Money isn't secondary if you haven't any ;)

Like I said - try 104th street, there's got to be a couple of dozen or more wholesalers of all shapes and sizes. I'd venture to guess that most of us began there - most stay with 104th and some of us ventured beyond ;)

I'm a hobbyist who started a LFS out of love of the hobby -- and I still love what I do, but BEFORE I ventured out on my own I spent time working for somebody else, learned the who's who, supply chain, numbers, customers etc., then when I went into my own area to create my store I also studied economic demographics, population density, disposable income...

It's all well and good to do it because you love it, but without a sensible business plan, you're quite possibly destined to become a statistic.

I'm not trying to discourage you -- simply trying to give you a bit of advise that worked for me, and others who came before me, who didn't take the advice, have since become statistics too.

It's a tough business - think long and hard because for many, the love of the hobby has become disdain for the job. If you have a business plan and can stick to it, when you see how your numbers stack up against your predictions, you can feel good about it, or take proactive measures to correct problems before they become overwhelming.

I'm 2 years in and I recently doubled the size of my store... project has had its wrinkles and it's not quite complete and a bit behind schedule - but because we had a plan, we've been able to roll with the punches.

TAKE the time and do the research - FIRST. It will save you lots of money and headaches later.

Jenn
 

TurboRook

Reefer
Rating - 0%
0   0   0
104th St. in L.A. (off of Aviation near LAX) has Sea Dwelling Creatures, Quality Marine, Underwater World, and Walt Smith's import facility. Plus, ERI International is in that neighborhood, too. They would all be worth looking into.
 

ricky1414

Advanced Reefer
Rating - 0%
0   0   0
Luis, I lived in Porter Ranch til last summer. Where's the store gonna be located at in Northridge? Might be cool to have one to stop off at on the way home from work. :D
 

Luis

Advanced Reefer
Rating - 0%
0   0   0
The store is going to be at 8666 Lindley Av, two blocks away from the University of Northridge. I hope to see you there!

Luis
 

Sponsor Reefs

We're a FREE website, and we exist because of hobbyists like YOU who help us run this community.

Click here to sponsor $10:


Top