But Jere,
Your soap box in defense of your business was exactly what I ment.
Can you discuss any of this without reference to you and your business.?
You are not the point and grandstanding your claims about your business could lead to others doing the same thing.
If I were to follow suit I would tell you of the netcatchers in Bali and the Philippines that you so matter of factly paint with the same brush as cyanide dealers. To the ones that have received death threats specifically, they would find your nonsense and ignorance of things beyond LA gossip insulting.
The Bali villages that you say are the same...are not either. They are the ones leading the way and using nets supplied to them from here.
Thats too close to personal business grandstanding and I apologize for it.
The need to claim they are all the same despite years of work is merely a need to justify continuing what you do with out remorse.
The leader of the main netcaught village in Bali that visited us all in a conference was surprised to see how "only commerce mattered to the Americans" and the interest in breaking the mold was so low.
He thought that the professed environmental sentiment would lead to behavioural change.
As embarrassing as it was, I advised him he'd better focus on beating the cyanide trade at their own game and producing better quality fish and working on better variety for very close to the same price.
If you are 10% above the cyanide fish price bench-mark, very few retailers will ever support you. They will buy cyanide caught Bangai cardinals and resent you for pointing it out.
Repeat; "They will buy cyanide caught Bangai cardinals and resent you for pointing it out."
[ which is why we NEVER have them at my place... bragging of what we don't have

...sorry! ]
They will be upset if you speak of limiting choices and sticking to only clean fish. They will not decline a blue tang on moral grounds....they cannot and will not because they are just not that concerned beyond the fluff they're fed by their routine suppliers.
If one or two are, they are punished for their restraint...and the rest; the crasser, less concerned dealers will enjoy a better variety and competitive edge every time.
The demand side will not help much...I told him. They will not handicap themselves while all the others flea market junk fish and cyanide fish with pure commercial abandon.
You need to stop killing the reefs for your own reasons. Homegrown reasons.
Indonesian and Filipino reasons need to lead this thing because the Americans are not willing to do without until things change painlessly and effortlessly. So...they're not making much effort in getting it right .... justifying continuing with the status quo.
Which leads to the lack of quick, clear-cut victories that lightly involved people need to make themselves feel better.
Steve