Pilot projects are 25 years old in this reform thing....so...
Its good to see some real produce ready for shipping.
My main concern is that the bugs have not been worked out as far as shipping thru the wholesale chain and if that is true, the good work will always remain small.
This is because...transhipping to the more receptive retail customer will predictably and absolutely result in orders small, irregular, picky and top heavy on cherry-picking leaving the poor shipper with hundreds of leftover more common fishes that will starve or be returned to the ocean.
However, the friction grows on that end if divers don't get paid for this lost prodction.
Retailers are more accomodating to this smaller vision generally as they are getting fishes "half price"....but they hardly see the rest of the picture.
Surely. I am not the only Anglo in this equation that can understand that the divers need to get rewarded for all their fishes, [every week...] not just a few and that they absolutely depend on a larger economy of scale and a more general sale of the full variety that they offer....
Its impossible to collect only the top sellers and the most coveted fish.
So, if the enterprise does not come to terms with a general importer of the fuller variety that can hit the 500 kilo mark...at least 30 boxes...how on earth can the noble mission succeed?
Coming to terms is easy for business folk and darn near impossible for the rest.
For example, as a shipper of fishes myself, I already know what the landed cost on a fish has to be to excite buyers. If they cannot envision a 2.5 mark-up or a triple....you can generally forget about it.
If you try to force your own ideal price first [ done by all NGOs ] ...the customer can and will say no.
If you land in the ballpark of the conventional landed costs within a reasonable difference, there can be play in the deal.
Chasing small sales whilst the divers collect still another 75 coral beauties...and another is a mission impossible.
You must find a way to market what they actually get sustained numbers of and thats the challenge.
The market determines the price ultimately, not the socialist, green thinking, fair trade, idealistic visionary.
Fairtrade coffee from Nicaraguan co-ops struck a deal with Starbucks and they did not try to get half the cost of a cup a Joe. They got pennies on a cup....but they have a permanant deal.
I do not like this fact. I just know its a fact.
S