I found an interesting article in WIRED about the trend towards extreme transparency in the business world in general - apparently in response to the increasing reality that nothing is a secret for long these days. How might this trend affect the MO trade and encourage reform, chain of custody accountability, vendor relations, etc?
I blogged it of course, but I'm likely the only one reading my blog and I'm interested in other opinions so I'm posting it here as well.
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quote:
"Radical forms of transparency are now the norm at startups - and even some Fortune 500 companies. It is a strange and abrupt reversal of corporate values. Not long ago, the only public statements a company ever made were professionally written press releases and the rare, stage-managed speech by the CEO. Now firms spill information in torrents, posting internal memos and strategy goals, letting everyone from the top dog to shop-floor workers blog publicly about what their firm is doing right - and wrong. Jonathan Schwartz, the CEO of Sun Microsystems, dishes company dirt and apologizes to startups he's accidentally screwed. Venture capitalists now demand that CEOs be fluent in blogspeak. In February, after JetBlue trapped passengers for hours in its storm-grounded planes and canceled 1,100 flights, CEO David Neeleman tried to deflect the blast of bad publicity by using YouTube to air his own blunt mea culpa. Microsoft, once a paragon of buttoned-down control, now posts uncensored internal videos - and encourages its engineers to blog freely about their projects (see page 140). The very process of developing ideas, products, and messages is changing - from musing about it in a room with your top people to throwing it out on the Web and asking the global smartmob for a little help. That's how this article was written: I've been blogging about it since I started, and some of the reader input I received is reproduced on these pages.1
The Internet has inverted the social physics of information. Companies used to assume that details about their internal workings were valuable precisely because they were secret. If you were cagey about your plans, you had the upper hand; if you kept your next big idea to yourself, people couldn't steal it. Now, billion- dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings. Kelman rewired the system and thinks anyone else could, too. But are we really ready to do all our business in the buff?
"You can't hide anything anymore," Don Tapscott says. Coauthor of The Naked Corporation, a book about corporate transparency, and Wikinomics, Tapscott is explaining a core truth of the see-through age: If you engage in corporate flimflam, people will find out. He ticks off example after example of corporations that have recently been humiliated after being caught trying to conceal stupid blunders. There's Sony, which put a rootkit - a piece of spyware - on music CDs as a secret copy-protection technique, only to wind up in court when bloggers revealed that the code left their computers vulnerable to hacker intrusions. There's Microsoft, this time on the wrong side of the transparent shower curtain, offering to pay people to buff up the company's Wikipedia entry. And Diebold, which insisted its voting machines were unhackable - until a professor posted a video of himself rigging a mock election on them. The video went viral and racked up some 300,000 YouTube views.
Secrecy is dying. It's probably already dead.2 In a world where Eli Lilly's internal drug-development memos, Paris Hilton's phonecam images, Enron's emails, and even the governor of California's private conversations can be instantly forwarded across the planet, trying to hide something illicit - trying to hide anything, really - is an unwise gamble. So many blogs rely on scoops to drive their traffic that muckraking has become a sort of mass global hobby. Radical transparency has even reached the ultrasecretive world of Washington politics: The nonprofit Sunlight Foundation has begun putting zillions of public documents in elegantly searchable online databases, leaving it to interested citizens to connect the dots. One adroit digger recently discovered that former House Speaker Dennis Hastert had earmarked $200 million for a highway to be built near a property he had a stake in. When the property was sold, Hastert made a 500 percent profit on his original investment, provoking a wave of negative coverage."
http://www.wired.com/wired/archive/15.0 ... 0_ceo.html
_________________
Mercedes Axor
I blogged it of course, but I'm likely the only one reading my blog and I'm interested in other opinions so I'm posting it here as well.
--------------------------------
quote:
"Radical forms of transparency are now the norm at startups - and even some Fortune 500 companies. It is a strange and abrupt reversal of corporate values. Not long ago, the only public statements a company ever made were professionally written press releases and the rare, stage-managed speech by the CEO. Now firms spill information in torrents, posting internal memos and strategy goals, letting everyone from the top dog to shop-floor workers blog publicly about what their firm is doing right - and wrong. Jonathan Schwartz, the CEO of Sun Microsystems, dishes company dirt and apologizes to startups he's accidentally screwed. Venture capitalists now demand that CEOs be fluent in blogspeak. In February, after JetBlue trapped passengers for hours in its storm-grounded planes and canceled 1,100 flights, CEO David Neeleman tried to deflect the blast of bad publicity by using YouTube to air his own blunt mea culpa. Microsoft, once a paragon of buttoned-down control, now posts uncensored internal videos - and encourages its engineers to blog freely about their projects (see page 140). The very process of developing ideas, products, and messages is changing - from musing about it in a room with your top people to throwing it out on the Web and asking the global smartmob for a little help. That's how this article was written: I've been blogging about it since I started, and some of the reader input I received is reproduced on these pages.1
The Internet has inverted the social physics of information. Companies used to assume that details about their internal workings were valuable precisely because they were secret. If you were cagey about your plans, you had the upper hand; if you kept your next big idea to yourself, people couldn't steal it. Now, billion- dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings. Kelman rewired the system and thinks anyone else could, too. But are we really ready to do all our business in the buff?
"You can't hide anything anymore," Don Tapscott says. Coauthor of The Naked Corporation, a book about corporate transparency, and Wikinomics, Tapscott is explaining a core truth of the see-through age: If you engage in corporate flimflam, people will find out. He ticks off example after example of corporations that have recently been humiliated after being caught trying to conceal stupid blunders. There's Sony, which put a rootkit - a piece of spyware - on music CDs as a secret copy-protection technique, only to wind up in court when bloggers revealed that the code left their computers vulnerable to hacker intrusions. There's Microsoft, this time on the wrong side of the transparent shower curtain, offering to pay people to buff up the company's Wikipedia entry. And Diebold, which insisted its voting machines were unhackable - until a professor posted a video of himself rigging a mock election on them. The video went viral and racked up some 300,000 YouTube views.
Secrecy is dying. It's probably already dead.2 In a world where Eli Lilly's internal drug-development memos, Paris Hilton's phonecam images, Enron's emails, and even the governor of California's private conversations can be instantly forwarded across the planet, trying to hide something illicit - trying to hide anything, really - is an unwise gamble. So many blogs rely on scoops to drive their traffic that muckraking has become a sort of mass global hobby. Radical transparency has even reached the ultrasecretive world of Washington politics: The nonprofit Sunlight Foundation has begun putting zillions of public documents in elegantly searchable online databases, leaving it to interested citizens to connect the dots. One adroit digger recently discovered that former House Speaker Dennis Hastert had earmarked $200 million for a highway to be built near a property he had a stake in. When the property was sold, Hastert made a 500 percent profit on his original investment, provoking a wave of negative coverage."
http://www.wired.com/wired/archive/15.0 ... 0_ceo.html
_________________
Mercedes Axor
