Almost every time I've gone to NWA I've dealt with the same guy who several times successfully discouraged me from impulse buying livestock that wouldn't have survived long in my set-up. He never gushed over me, but I having worked in retail in the past, I don't expect anyone to. He was courteous and knowledgable and when I go in I look for him. He's never steered me wrong and the guy(s) at the check-out have always been friendly. I have no idea who the owner is; perhaps I've never dealt with him. Not the cheapest place around, but not a single fish I've bought from them died. (Well, several died after I switched tanks, but that was my fault. :headache: )