Your not buying the name. If you like it buy it. Thats what ive learned after being in the hobby for 4 years. I used to think the name meant things, but it doesnt. However, the name helps you userstand what piece your buying. If it has JF on it, you know its going to be colorful . However, sadly, most of the coral i think are nice are over $50 per polyp or eye, etc. in the end, it is a business for the vendors and they have to make their money somewhere, but i do agree some prices are way too mch, but i dont see that with jason fox. (During live sales and when he offers 25% discounts, dnt go ny his website). When you think the coral is out of ur price range dont buy it.