I'm not saying that it's easy to do, or that they shouldn't be applauded for what they're doing, but I think if you have the resources, large tanks, facilities, live food sources, not to mention the people and time that you can dedicate to the breathing of the fish, you can raise fish and do it on a commercial scale. Regardless if they eat prepared food or live food they can and would market them as captive breed, especially if they can produce enough of them, remember this is a business after all. In the end we'll see if these fish are better suited to eating regular prepared food, as opposed to the wild caught ones. It would be nice if they do as a most of these fish are doomed to die from starvation once taken out of the ocean.
As for ORA fish, the colors and the fish being abnormalities in appearance, well I'm not the only one saying this. I hear this from a lot of people, even people that work at LFS. The fish aren't anywhere as nice as the wild caught ones, except maybe some of the on the Clowns, but even then some people would rather just have the regular ones, but that I guess is more of a taste or personal type thing. ORA and other places that breed fish are great but the quality isn't always the best, similar to what you see in captive breed freshwater fish over the years.