Kalkbreath":fs2zrrzv said:
Ask Jenn , but wait until she wakes up . Why are you still up at this hour ? I have been aclimating livestock ........?
I have no statistics on other stores, except the one I worked at before I opened my own shop. I can offer opinions, but Jeff please don't presume that I can back up your "facts"... I have no statistical data (do you?!), but some of my experiences might support some of your notions, although you make some pretty tall claims that I'm not sure can be substantiated.
The only STRICTLY ANECDOTAL experience I can share is that most of the stores I visited in my research for my own business plan, had fairly comprehensive reef sections/equipment. This is the only city I have lived in in the US, so I can't compare with experiences elsewhere. I have not visited an out of town LFS in about 3 years and that experience is limited to the Florida panhandle - but I
saw nothing there that impressed me - but that could have been luck or lack of it. I was there on vacation not on a LFS junket.
There does seem to be a large proportion of hobbyists from this area on the popular message boards, but there's also a fairly substantial reef club here, and that lends exposure to the boards. According to research I did, less then 30% of American hobbyists join any sort of aquarium society or club (I believe that was PIJAC survey, '98 ), and guaging from my number of customers versus those involved in a club I'd say that's an accurate number. Given that I was a big cheerleader for the reef club, I might also go out on a limb and suggest that I have/had a higher proportion of customers who are involved in the club, since I pitched it to them from my shop for the better part of 2 years.
The hobby is most definitely popular in Atlanta. Most of my customers are reef tank owners, but is that because I specialize in reef creatures? Perhaps. Perhaps if I specialized in large showwy fish, that would be the majority of my customer base? I don't know. I built my store around my likes... my passions, as well as what might eventually turn me a profit. Now I'm getting into freshwater not because it's my passion but because it will help pay the bills and I now have the room to broaden my customer base.
The hobby and trade are alive and well here - there are a lot of good stores, I only know my own sales figures and for a little mom and pop I get a decent slice of the pie, to the point where I've been able to expand in the first 2 years. The area where I am located is in a place that is growing exponentially - when I opened I was in the middle of nowhere but the area is being developed at an alarming rate, and I am hopeful that will bring a wave of new customers.
But to presume that Atlanta is a "leader" or that we're that much different - I can't make that assessment, I do not have any data to support that.
I do stand behind my earlier assertion about small fish sales versus large ones... but that is the market I created/support.
Jenn