Spawner,
It's really up to the Aquaculture producer that decides the pricing. Even if the coral farmer wants to sell direct, there are pricing levels that can be taken advantage of. Why would a grower, sell to the dealers or public for the same price. It's all about volume and pricing.
There's nothing wrong with Florida suppliers that ship to stores, and most of the Florida people we order from have different pricing for stores vs. wholesalers. More volume, lower price.
Does ORA sell to the public? I don't think so....maybe I am misreading your post. They sell to the stores and wholesalers....and they offer different pricing. That's all good.
Jenn....
I think each retailer is in a unique situation. Some areas have loyal hobbyists, but others don't and have to look for manufactures that are not sold online at a lower cost. Like articles I have read recently in Pet Industry Magazines, there are many ideas of how a retailer can compete with the online etailer and one way is to do more private labeling and buy brands that are not sold so actively online.
Like I said, I don't think there's any stopping it, and I dont' think it's good for the industry other than providing better prices for hobbyists, and get more people into the hobby that some could previously not afford. Part of what retailers can do is give the service and quality mercandise to win over loyal customers.
I do think that if manufactures that sell to etailers lose the majority of their distributors, then they will be forced to re-look at their sales strategy's. I do not pick up certain products and I make it a point to let them know why, when I refuse their products. OR, I tell them they have to give me an extra 20% or more discount so we can compete with thier online distributors. I know that makes them really happy to hear that!
Regards,
Eric