Thales":ukeew5re said:
I think Race makes some interesting points. If a store was to offer a substantial guarantee, they would have to be more careful in selecting their animals and where those animals come from.
Thales, there's no "guarantee" that any fish a LFS purchases for resale is going to leave their store within 2 weeks, 2 months... hell I had a really butt-ugly Orbic cardinal for 2 YEARS. Came as a sub from a supplier I no longer use, and nobody wanted this poor fish. I eventually gave it away.
So any store interested in breaking even at least on livestock is going to be picky about their sources - or well they should be.
I hold my fish before I sell them. I don't guarantee them for 2 weeks AFTER they leave my care, custody and control, but they aren't turned and burned out of a wholesaler's tank, drop shipped to who knows where either.
And Race, you twisted the context of my words by saying I consider all customers ignorant. I spend most of my day *educating* people - and the vast majority want to learn. However there are still a fair number of people to whom you can offer the education and they aren't interested. That's not my opinion, that's a fact. In fact, I would consider my customers some of the better educated ones, *because* we discuss, share experiences, successes, yep even failures, and we learn from each other. I've got 20+ years in the hobby and my knowledge is substantial, but I'm not above learning from someone else either.
But yeah, at least once or twice a week I encounter an ignoramus. That's par for the course when dealing with the public, I don't care what business you're in.
I'd sooner take care of my livestock *before* the sale. I educate the customer along their journey as a hobbyist, and give the customer the tools they need to care for the fish *after* the sale.
Maybe I don't offer a swanky guarantee like you do (although I do have a guarantee, in line with similar stores in this region), however if my customers consistently lost fish within a 2 week period, I doubt they'd still be coming back. Most people are clever enough to notice a pattern like that. My store and my reputation speak for themselves. I don't need to tout a fancy guarantee from the rooftops to prove anything.
BTW - when you ship a replacement, is the shipping free? Or does the customer have to eat the shipping again? Just curious...
Jenn